120
TABULAÇÃO DO QUESTIONÁRIO
V a riá v e is 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 T O T A L M IM P . M . I T O T A L T O T A L O E
1 ) O r g a n iz a ç ã o 2 1 3 3 2 1 1 2 2 1 2 3 1 2 4 1 .3 5 0 1 2 3 - 1 5 6 9 1 .4 1 9 1 1 0 0
2 ) P la n e ja m e n to 1 3 2 1 1 2 2 1 1 3 1 2 2 1 1 1 .4 1 0 1 2 3 - 1 5 6 9 1 .4 7 9 2 9 0
3 ) A c o m p a n h a m e n to 6 5 4 7 3 4 5 3 4 6 5 1 3 6 3 1 .0 0 0 1 1 4 - 1 5 6 7 1 .0 6 7 3 8 0
4 ) M e n s u ra ç ã o 7 6 5 4 4 5 6 5 3 5 4 6 4 3 2 9 6 0 1 2 3 - 1 5 6 9 1 .0 2 9 4 7 0
5 ) A v a lia ç ã o 5 7 6 6 7 6 4 4 7 7 6 7 6 4 7 7 6 0 1 2 3 - 1 5 6 9 8 2 9 5 6 0
6 ) D ire c io n a m e n to 4 4 7 5 6 7 3 7 6 4 7 5 7 5 6 8 2 0 3 - 1 2 1 5 2 7 8 4 7 6 5 0
7 ) M o tiv a ç ã o 3 2 1 2 5 3 7 6 5 2 3 4 5 7 5 1 .0 5 0 - 2 1 3 1 5 1 9 1 .0 6 9 7 4 0
T o ta l d e E s c o r e 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 .5 0 0 1 5 - - 1 5 7 5 1 .5 7 5
V a riá v e is 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 T O T A L M IM P . M . I T O T A L T O T A L O E
1 ) S IG 2 2 1 1 1 1 1 1 4 1 3 3 4 4 1 1 .3 5 0 - 1 5 - 1 5 4 5 1 .3 9 5 1 1 0 0
2 ) L o g ís tic a 1 4 4 2 2 4 3 3 1 2 2 2 2 3 4 1 .2 6 0 - 1 5 - 1 5 4 5 1 .3 0 5 2 9 0
3 ) P la n e ja m e n to F in a n c . 4 1 3 4 4 3 4 2 2 4 1 1 1 1 2 1 .2 8 0 - 1 5 - 1 5 4 5 1 .3 2 5 3 8 0
4 ) O r ç a m e n to 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 9 0 0 - 3 1 2 1 5 2 1 9 2 1 4 7 0
5 ) M a rk e ti n g 3 3 2 3 3 2 2 4 3 3 4 4 3 2 3 1 .2 1 0 - 3 1 2 1 5 2 1 1 .2 3 1 5 6 0
V a riá v e is 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 T O T A L M IM P . M . I T O T A L T O T A L O E
1 ) In s t. A v a li a ç ã o G e r. 2 1 2 2 1 2 1 1 3 1 2 1 1 1 1 1 .4 3 0 - 2 1 3 1 5 1 9 1 .4 4 9 1 1 0 0
2 ) In s t. A v a li a ç ã o fr e n te c x . 1 2 1 3 2 1 2 2 1 2 1 2 2 3 2 1 .3 8 0 - 3 1 2 1 5 2 1 1 .4 0 1 2 9 0
3 ) In s t. A v a li a ç ã o R e ta g . 3 3 3 1 3 3 3 3 2 3 3 3 3 2 3 1 .2 4 0 - 2 1 3 1 5 1 9 1 .2 5 9 3 8 0
V a riá v e is 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 T O T A L M IM P . M . I T O T A L T O T A L O E
1 ) N o . R a z o á v e l F o rn e c . 4 7 7 3 4 3 4 6 4 1 1 2 4 5 6 1 .0 4 0 8 7 - 1 5 6 1 1 .1 0 1 1 1 0 0
2 )C o n c e n tr a ç ã o f o r n e c . 7 2 6 1 5 2 3 3 2 2 3 6 3 1 2 1 .1 7 0 - 1 5 - 1 5 4 5 1 .2 1 5 2 9 0
3 )V o lu m e d e c o m p r a s 3 1 1 4 1 1 2 2 1 4 4 1 1 3 1 1 .3 5 0 8 7 - 1 5 6 1 1 .4 1 1 3 8 0
4 ) Im p o rt â n c ia p ro d u to 5 3 3 6 3 4 7 4 7 6 7 5 7 6 5 8 7 0 1 5 - - 1 5 7 5 9 4 5 4 7 0
5 ) D ife re n c ia ç ã o 2 4 2 5 2 5 6 7 5 5 6 3 5 4 3 1 .0 1 0 8 7 - 1 5 6 1 1 .0 7 1 5 6 0
6 ) O p ç ã o m u d a n ç a s 6 6 4 7 7 7 5 5 6 7 5 7 6 7 4 7 6 0 8 4 3 1 5 5 5 8 1 5 6 5 0
7 ) A te n d im e n to f o r m a t e m p e s tiv a 1 5 5 2 6 6 1 1 7 3 2 4 2 2 7 1 .1 1 0 8 - 7 1 5 4 7 1 .1 5 7 7 4 0
V a riá v e is 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 T O T A L M IM P . M . I T O T A L T O T A L O E
1 ) V a rie d a d e s c o m a lte r n a tiv a d e f u n c io n a lid a d e e p re ç o 5 6 6 5 5 6 6 6 5 6 5 5 5 4 5 8 5 0 8 7 - 1 5 6 1 - 1 1 0 0
2 ) A p e lo o u a tr a tiv id a d e d o p ro d u to a lia d a a p e s s o a fa m o s a
2 3 3 1 3 2 1 1 2 1 1 2 2 1 1 1 .3 9 0 1 5 - - 1 5 7 5 1 .4 6 5 2 9 0
3 ) N o v a s o p ç õ e s d e p a g a m e n to 4 4 5 4 4 4 5 4 3 4 4 4 4 5 4 1 .0 3 0 8 4 3 1 5 5 5 1 .0 8 5 3 8 0
V a riá v e is 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 T O T A L M IM P . M . I T O T A L T O T A L O E
1 ) P ro p e n s ã o c li e n te s a d q u ir ir P r o d u to s s u b s t. 6 1 5 6 6 6 1 5 6 6 6 4 1 5 6 9 5 0 3 4 8 1 5 3 5 9 8 5 1 1 0 0
2 ) C lie n te s fié is a s m a rc a s d e s e n v o lv id a s p e la e m p re s a 3 4 2 1 1 2 3 4 2 1 1 1 2 1 2 1 .3 5 0 3 4 8 1 5 3 5 1 .3 8 5 2 9 0
3 ) L e a ld a d e (id e n tid a d e a m a rc a ) 2 2 1 2 2 1 2 2 1 2 2 2 3 2 1 1 .3 8 0 8 7 - 1 5 6 1 1 .4 4 1 3 8 0
4 ) S e n s ib ilid a d e d o s c lie n te s ( p re ç o s ) 4 3 4 3 3 3 4 3 4 3 3 3 5 4 3 1 .1 3 0 3 4 8 1 5 3 5 1 .1 6 5 4 7 0
5 ) Q u a lid a d e e p re ç o d e te rm i n a m a a c e it a b il id a d e 1 5 3 5 5 4 6 1 5 4 4 5 4 5 5 1 .0 3 0 7 8 - 1 5 5 9 1 .0 8 9 5 6 0
6 ) S u b s titu to s p a rtic ip a m a p o n to c o m p r o m e te r r e s u lta d o s
5 6 6 4 4 5 5 6 3 5 5 6 6 3 4 9 2 0 8 - 7 1 5 4 7 9 6 7 6 5 0
V a riá v e is 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 T O T A L M IM P . M . I T O T A L T O T A L O E
1 ) V a ria ç ã o p r e ç o e m fu n ç ã o d o e x c e s s o d a o f e r ta 5 6 3 1 4 5 5 5 6 5 5 4 5 6 6 9 4 0 3 5 7 1 5 3 7 9 7 7 1 1 0 0
2 ) N e c e s s id a d e d e g ir o r á p id o 1 2 1 4 1 1 2 1 2 4 1 2 1 1 4 1 .3 7 0 5 3 7 1 5 4 1 1 .4 1 1 2 9 0
3 ) D im i n u iç ã o d o m e r c a d o e m f u n ç ã o r iv a lid a d e 4 4 5 3 5 4 4 4 5 6 4 5 4 4 3 1 .0 1 0 7 8 - 1 5 5 9 1 .0 6 9 3 8 0
4 ) G u e rr a d e p re ç o s p a ra o b te n ç ã o n o v o s m e rc a d o s 3 3 4 2 3 3 3 3 4 3 3 6 3 3 1 1 .1 8 0 1 0 5 - 1 5 6 5 1 .2 4 5 4 7 0
5 ) C o p ia p r á tic a s a d o ta d a s p e la c o n c o rr ê n c ia 2 1 2 5 2 2 1 2 3 1 2 1 2 2 2 1 .3 5 0 9 6 - 1 5 6 3 1 .4 1 3 5 6 0
6 ) C o n tr a -a ta c a c o m p ro je to s d if e r e n c ia d o s 6 5 6 6 6 6 6 6 1 2 6 3 6 5 5 9 0 0 1 2 3 - 1 5 6 9 9 6 9 6 5 0
V a riá v e is 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 T O T A L M IM P . M . I T O T A L T O T A L O E
1 ) L e a ld a d e d o s c lie n te s à s u a e m p r e s a 4 3 5 4 3 5 4 4 4 4 5 3 5 3 5 1 .0 4 0 1 3 2 7 2 2 7 8 1 .1 1 8 1 1 0 0
2 ) R e d u ç ã o d a lu c ra tiv id a d e d e c o rr ê n c ia n o v a s e m p r e s a s
1 2 1 2 2 2 2 2 2 2 2 2 2 2 2 1 .3 7 0 1 3 2 7 2 2 7 8 1 .4 4 8 2 9 0
3 ) U tiliz a ç ã o n o v a s f o r m a s p ro d u to s e s e rv iç o s 2 4 2 3 4 3 3 5 4 3 4 4 3 4 3 1 .1 4 0 1 5 - - 1 5 7 5 1 .2 1 5 3 8 0
4 ) N ã o h á p re o c u p a ç ã o n o s e g m e n to 3 1 3 1 1 4 1 1 3 1 3 1 1 1 1 1 .3 9 0 - 2 1 3 1 5 1 9 1 . 4 0 9 4 7 0
5 ) P ro c u r a a c o m p a n h a r a s te n d ê n c ia s d o s e to r 5 5 4 5 5 1 5 3 1 5 1 5 4 5 4 1 .0 7 0 1 5 - - 1 5 7 5 1 .1 4 5 5 6 0
6 ) O u tr a s p rá tic a s 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 7 5 0 - - - - - 7 5 0 6 5 0
L e g e n d a : M : m u ito im p o rt a n te , I :im p o r t a n te e M I: m e n o s im p o rta n te .
O :o rd e m e E : e s c o re .
G r á fi c o 8 - N o v o s p a r tic ip a n t e s e m p o te n c ia l
G r á fi c o 4 - P o d e r d e n e g o c ia ç ã o d o s f o rn e c e d o r e s
G r á fi c o 5 - P o d e r d e n e g o c ia ç ã o d o s c o m p r a d o r e s
G r á fi c o 6 - A m e a ç a p r o d u to s s u b s tit u to s
G r á fi c o 7 - R i v a lid a d e e n tr e e m p r e s a s d o s e t o r
A P Ê N D IC E B - T A B U L A Ç Ã O D O Q U E S T I O N Á R IO
G r á fi c o 1 - C o n t ro l a d o ri a : p la n e ja m e n to e c o n tr o le
G r á fi c o 2 - S is te m a s g e re n c ia is a u m e n ta m a c o m p e ti tiv id a d e
G r á fi c o 3 - In s tr u m e n to s d e a v a lia ç ã o o ti m iz a m r e s u lt a d o s